The Thoughts of We

As a society, we tend to reward selfishness and exploitation. We are the richest nation on Earth, yet we are also the least human. Moreover, we need to define what constitutes a human. Is a baby less of a human than an adult? Yes, a baby is not a human because he cannot walk upright and his brain is not fully developed. How can we be more human?

A new campaign from Reebok challenges the very notion of beauty. In its “Be More Human” campaign, fitness enthusiasts are encouraged to rebel against shiny selfies by posting broken ones. Reebok athletes and employees are also participating in the campaign. The best submissions will be featured in an upcoming photo essay called “#breakyourselfie,” which tells the story of an individual or group of friends. The campaign will kick off on February 1, 2015 with a television commercial on NBC.