How to Be More Human
Are you asking yourself: How can I be more human? It is difficult to be human, and yet we’re all looking for ways to improve our interactions with others. The industrial revolution taught us that the human factor is not as valuable as efficiency and mass production. Most places now have an ATM instead of a local bank teller. Moreover, call centers are now known as cost centers. Yet, by putting a human face on your company, you’ll be more likely to become an industry leader.
It’s imperative that brands consider all the touch points with their consumers. Personalizing everything from customer service to marketing to writing and tone of voice can help brands become more human. In addition to that, making real human interactions is crucial in creating a personal connection with customers. Consumers want a relationship with brands that’s authentic. To achieve this, brands must make the effort to be more human. This starts with the little things, like having a real person answer the phone and making sure that the customer gets what they need.