The Thoughts of We

How to be more human is a simple but powerful strategy to increase your brand’s human touch. Brands must work to customize all touch points with their customers, from marketing to customer service. By personalizing their writing and tone of voice, brands can provide consumers with a more personal experience. Lastly, they must engage in real human interaction with their customers to make them feel valued. Here are some ways brands can do this. Read on to learn more.

Humour: The industrial revolution taught us how to mass produce things and become reliant on machines, but not to forget about the people we hire. Most people prefer to interact with real people rather than with robots, so humour is important in this age of automation. Most people are also averse to being rude or mean, so be sure to avoid potentially offensive or hurtful jokes. For example, a company representative may have told me that she wanted to send a handwritten note to me after I made a purchase.

Encourage people to be themselves: It is crucial that employees feel free to be themselves and let their natural personality shine through. If people feel as though they are being compared to a robot, they are more likely to be less productive. By integrating their outside interests into their work, they will have a greater chance of bringing their unique perspectives to problem solving and teamwork. By creating a work environment that promotes personal and professional growth, employees will be more engaged and productive.