How to Be More Human
What does it take to be more human? We’ve been taught mass production and human dependency by the industrial revolution. ATMs have replaced the bank teller in most places, and call centers are a dime a dozen. But companies that are more human can lead the way in their industries. There are several ways to make a company seem more human, starting with looking in the eyes of your employees and customers. Read on to discover some of these tips.
Reebok believes in a brand that is human. The company is launching a global campaign called “How to be More Human” featuring female role models and promoting the concept of being the best version of yourself physically and mentally. The “Be More Human” campaign has a symbolic meaning: the Reebok Delta symbol represents social and physical change. The company hopes to inspire a culture of “Being Human” and help people realize their full potential.