The Thoughts of We

In this post, we will look at ways to make a difference in the lives of others. Being more human is not just a matter of having more empathy for others. It is also a matter of treating others with respect. In order to be more human, brands must focus on all touch points with consumers. Personalizing marketing and customer service, and writing and tone of voice are all ways to build a more human experience. But beyond those, there are more concrete ways to be more human.

Brand Genetics and Reebok both have campaigns to spread the word about being human. Reebok’s #BeMoreHuman campaign features positive female role models to show that a person can be the best version of themselves physically and mentally. The campaign promotes being a more human by celebrating women who are achieving the highest levels of self-acceptance. And as we’ve heard time again, being more human is more important than ever before.