How to Be More Human on the Social Web
How to be more human on the social web is crucial for any brand to survive the digital age. Customers want to be able to engage with a human, not a robot, and businesses must take all steps possible to achieve this goal. This includes personalizing all aspects of the brand, from writing and tone of voice to actual human interaction. Here are some tips for brands to become more personable. You might find it useful to follow these tips:
Assuming the future is digital, we should mimic our interactions on social networks. Brand Genetics’ #BeMoreHuman campaign features positive female role models and promotes the importance of being the best version of oneself, mentally and physically. This campaign also showcases women who are actively working to achieve this goal. By using this hashtag, people can learn more about how to be more human, and how to be happier and more confident in themselves.
Being human is important for many reasons. Regardless of the profession, no one is perfect. We should understand our limitations and strive to be like that. Our social interactions should be similar to those in real life. For example, Zappos recognizes that we are not all perfect and need to make adjustments accordingly. The company is not only creating products for the future, but also making an effort to be more human. By doing so, they’re making a difference in the world and making lives better for people.