The Thoughts of We

A simple way to be more human on the social web is to recognize mistakes and apologize. We’re taught that machines alone are more efficient than humans. ATMs have replaced the bank teller in most places. Call centers are called cost centers. However, if a company’s face matches its personality style, it can rise to the top of its industry. But how can a company do this? The key to being more human is to be authentic.

How to be more human can take many forms. Brands can create a more personal experience for consumers by personalizing every touch point. For example, personalizing marketing and customer service can foster a more genuine relationship with consumers. Whether through writing, tone of voice, or real interaction, these factors can make a difference in a brand’s overall humanness. In this way, it will be more relatable and trustworthy to consumers.

Creating a more human experience starts with your words and actions. You should express yourself as authentically as possible. By being vulnerable, you can connect with others in a way that is more human. By being transparent and genuine, you can create more meaningful relationships in the workplace. You will become a more valuable team member. If you have a positive attitude and a genuine desire to help others, you will be more likely to find them on a daily basis.