How to Be More Human
In today’s fast-paced, technological world, it’s important to remember to be human. Mass production and automation taught us a lot about human dependency, but we also learned how to be more efficient. ATMs have supplanted your local bank teller, and call centers have become cost centers. But companies with human faces can become industry leaders. Here are three ways to make a difference in your conversations. Listed below are three tips to help you be more personable.
First, make your interactions more human. No one is perfect, and perfect things raise suspicions. Instead, treat your online interaction as if you were in real life. For example, Zappos’ representatives understand the human condition and sent me a handwritten note a few days after I called. Similarly, brand genetics believes that the future is human, and that we must strive to be more like that. While these are just a few of the many examples, each has its own set of advantages and disadvantages.
Being more human in your interactions is not just about being nicer. It means acknowledging mistakes and acknowledging them. It also means making more human connections on social media. When a brand posts a picture of itself on social media, people will view that image as authentic. Using a photo that makes you seem inauthentic will only make your users suspicious. While this may be difficult to achieve on the internet, it’s worth trying.