How to Be More Human in Your Business
How to be More Human is the mantra of today’s businesses that are seeking greater profitability by using social media as a marketing tool. Right now, the largest challenge to being profitable on the internet is through poor quality micro-interactions with good quality human beings. But companies will find that this very much harder to accept. The industrial revolution has shown how to mass produce and move completely away from human dependence.
Humans have always been the driving force behind progress, but these machines, while seemingly easy, are not. They are like humans and need humans to help them function properly in order for them to do what they were designed to do. This is why it’s so important for companies to remember that they’re creating machines and even if they are machines they still need people to drive them. If you don’t have people around, then you might as well not exist.
Social media is the perfect place to go if you want to bypass the middleman and get right down to the heart of your customers. With the rise of Twitter, Facebook and YouTube, online entrepreneurs are able to connect directly with their target markets in a way that’s never been possible before. People can tell you that stories written by people are often more entertaining and engaging than those written by a business. The human touch is what really makes a story, and with the audience in the loop, companies can make sure they are giving them something they want. No matter how great a product or service is if people are not involved in buying it, then it doesn’t matter.